Lesson 12 - Create a brand for your company

     Custom product and bin labeling can do several things to build your company brand both with your employees and clients. Many of your competitors sell the same products through the same potential service techs to the same potential clients. How can you differentiate yourself from your competition in hiring and retaining the best technicians and clients? Well, you can provide additional services or sell at lower prices but both of these eat way at your profit margins. Many of the most successful service companies are realizing that they can set themselves apart by using the amount of inventory and quality of the product containers to “brand” their businesses to their clients. How do they do this? They provide high quality packaging with their company name printed on them. How can this additional expense save money for the company?

*Heavy corrugated boxes provide better protection for merchandise especially when it’s traveling on a truck.

*Custom labeled products and packaging is cheap and effective advertising. What feeling does your client have when they notice the products with your company name and logo on them? What feeling does your service tech have? Confidence, responsibility and establishment.